Innovation that are reshaping Hospitality Industry

In  recent years, innovation in the hospitality industry developed rapidly. New methods of innovation and technologies helped out the industry to grow at a fast moving pace. The modern advancement of technology are reshaping the hospitality industry in global level. Innovative technologies are spreading themselves into all areas of human existence. With this rapid changes, hospitality industry has resulted in higher efficiency and elevated long-term productivity.
the following are the innovations that reshaped the hospitality industry.

Integration of AI ( artificial intelligence)
Artificial intelligence is turning to a essential part of each industry in the world including hospitality, healthcare, automobile, manufacturing etc. In the hospitality field, artificial intelligence plays a two fold role; staff efficiency and interaction between customer to staff. The built in hand free technology in hotel rooms provide a enjoyable level of service to their guests. This technology can be used by guest to control their area and even to make orders with the staff.
In same way, AI can be used as repetitive process in the company to simplify from taking orders to making comprehensive reports. This also result in reducing the pressure of employees in the company.

Biometric technology 
In recent years, biometrics technology made a significant improvement towards the security and efficiency. This technology can help restaurant and hotel managers internally to improve the security process by a complex payment system, face id as well as fingerprint id  in order to have a protection against the fraudulent activities. The innovation in biometric technology helps the customer to buy good and services through its authentication. It has a number of' uses in the industry. ( For instance: the ability to leave restaurant or check out room without waiting for the bill or conducting any traction.

The following are some of the important innovations in the hospitality industry :

• SaaS ( Software as a service in hospitality) : This software has helped to minimize the IT and administrative related issues especially for small hospitality business that are not able to afford any in house technical help. SaaS has certainly changed the hospitality industry.
•  Easy check in

Technology played a key role in providing wonderful check in experience for the guest. Apart from the traditional check in, it is now easier for the guest to check in and inquire about their rooms as well as to obtain RFID keys. This is considererd to be simple and most important innovation in the hospitalilty industry.

• Workflow management tools in hospitality industry

In hospitality industry, technology has resulted in some incremental innovation. One of the best example of such incremental innovation is workflow management tools. This tools have become important as it reduces the instances of dropped guest. Further, this workflow management tool has the power to communicate among several departments in order to boost up its effectiveness.

• Easier way to compare hotel prices 

With the introduce of travel websites, it is now easier for the travelers to book hotels and get good deals. For example: Trip adviser is a popular travel website that provides an online forums for all booking, inquiries and appointment of hotel and restaurants. Moreover, these websites help out the customer in saving time and energy.

• Innovation has improved the in room hardware in the hospitality industry

In recent days, new technologies made the in room hardware more better which turn out to be a better experience for the guest. The smartphone has become an important tool for everyone from phone activated keys to remote and to control the temperature. The video below is an good example of Charlotte Mariott which show up how innovation is changing the hospitality industry.

Article

https://channels.theinnovationenterprise.com/articles/innovation-in-the-hospitality-industry

The article states that innovation is the driving force in the hospitality industry and it demonstrates some of innovation and technologies adopted by heritage hotel to provide a best experience for their guest. The hotel industry is wrapped up by adopting new innovation and make it simple from top- notch booking platforms and mobile check-ins to cloud services that support a perfect guest welcome. With all new technologies and innovation, the demand for the wifi is now increased rapidly and all the hotels started providing free wifi access to their guest. At present, hotels like Hilton are improved and maintained their security and guest management by adding a piece of technology called digital key access app to all their properties and it is easier to open the door within 1.5 sec. Hilton is saying that by evolving with latest technology, it not only benefits the customer but also the staffs and employees. Moreover it also help out the manager to improve building energy efficiency. Hiltons mention that the future of hotel rooms will be voice activation. Siri ( an apple software) and Amazon echo are present version of voice assistants.

As per my view point, the innovation is positive and it benefited the hospitality industry in several ways. In this competitive era, all firms need to go up with latest technologies which will help out the business to develop a better marketing strategy, provides better satisfaction to customers, building loyality and helps to connect with customers, achieving high value of customer experience which will also turnout to increase the reputation of the company.

Reference: https://www.soegjobs.com/2018/09/08/stay-voice-responding-hotel-room-siri-service/ 

http://www.innovationmanagement.se/2019/01/24/5-innovations-that-are-reshaping-the-hospitality-industry/

https://www.youtube.com/watch?time_continue=216&v=1qVN32DKSEU